How to Sell a Property for More: Tips for Real Estate Agents

As a real estate agent, your job is not just to sell homes, but to maximize the value of every property you represent. Whether you’re working with a first-time seller or a seasoned investor, your ability to sell a property for more can make a significant difference in both your reputation and your commission.

But how do you achieve the best possible sale price? Selling a property for more isn’t just about finding the right buyer—it’s about strategically positioning the property, marketing it effectively, and tapping into the psychological triggers that encourage buyers to pay top dollar.

Here are proven tips to help you sell a property for more, ensuring that both you and your clients walk away happy.

1. Stage the Home for Success 🛋️✨

One of the easiest and most effective ways to increase a property’s value is by staging it. A well-staged home not only makes a great first impression but also helps buyers envision themselves living there.

Tip:

Declutter the space. Remove personal items and excess furniture to create a clean, open feel.
Use neutral colors and modern furnishings that appeal to a wide range of tastes.
If a home is empty, consider renting furniture to showcase how rooms can be utilized.
Highlight the home’s best features, like a spacious living room or an inviting dining area.

Why it works: Staging helps potential buyers connect emotionally with the space and see its full potential. Homes that are staged often sell for 10% more than those that aren’t.

2. Invest in High-Quality Photography 📸💎

In today’s digital age, the first impression of a property is often made online through photos. High-quality photography can make all the difference in how buyers perceive a home.

Tip:

Hire a professional photographer who specializes in real estate. Good lighting, wide-angle shots, and proper staging are essential to showcasing a property in its best light.
Consider offering drone shots for larger properties or scenic views.
Invest in virtual tours to give remote buyers a walkthrough experience.

Why it works: Listings with professional photos attract more views and generate more interest, leading to quicker sales and often higher offers.

3. Price it Strategically 💰📊

Pricing a property too high or too low can both be detrimental to the sale. The key is to find a competitive yet attractive price point that attracts buyers while still maximizing the home’s value.

Tip:

Do a thorough comparative market analysis (CMA) to understand the pricing of similar homes in the neighborhood.
Consider setting a price slightly below a major price point to increase the chances of multiple offers (e.g., pricing a property at $499,000 instead of $500,000).
Be cautious of overpricing—it can turn off buyers and lead to the property sitting on the market too long.

Why it works: A strategically priced property attracts more interest, often resulting in bidding wars that can drive the price up.

4. Highlight Unique Features & Selling Points 🌟🗝️

Every home has unique features that can set it apart from the competition. Highlighting these special attributes can make a property stand out and justify a higher asking price.

Tip:

Whether it’s a stunning kitchen, a home office, a large backyard, or energy-efficient features, make sure to showcase these selling points in your marketing.
Use professional descriptions in listings that draw attention to these features and create a desire to see the home in person.
Consider showcasing your property’s history or unique architectural features if it adds to the home’s charm.

Why it works: Buyers are often willing to pay more for a home that has unique qualities or features that fit their lifestyle.

5. Market It Everywhere 🌐📣

The more people who see the property, the more likely it is to sell for a higher price. Effective marketing is key to generating exposure and creating competition for the property.

Tip:

Use multiple channels for advertising: MLS listings, social media platforms (Instagram, Facebook, TikTok), real estate websites, and email marketing.
Run targeted ads to reach specific demographics or people looking for properties in your area.
Host virtual and in-person open houses to attract more potential buyers.

Why it works: A broader audience increases the likelihood of multiple offers and creates a sense of urgency, potentially driving the price up.

6. Make Necessary Repairs & Improvements 🔨💡

Even small repairs can make a big difference in how buyers perceive a home. A property that feels well-maintained is more likely to sell for a higher price.

Tip:

Fix any obvious issues such as leaky faucets, cracked tiles, or broken windows. A home in good condition instills confidence in buyers and minimizes the chance of them asking for price reductions.
Consider cosmetic updates that offer a high return on investment, such as fresh paint, new light fixtures, or updated hardware.
Focus on curb appeal by cleaning the exterior, trimming bushes, and adding a fresh coat of paint to the front door.

Why it works: Homes that are in good condition are perceived as higher value, and buyers are less likely to negotiate on price.

7. Be Responsive and Available 📱⌛

In a competitive market, timeliness is critical. Being responsive and available to potential buyers can make a huge difference in closing a deal.

Tip:

Respond quickly to inquiries and messages, whether they come through email, phone, or social media.
Be flexible with showing times and make it easy for buyers to schedule a viewing.
Follow up promptly with interested buyers and offer additional information or incentives if necessary.

Why it works: When buyers feel like they’re a priority and the agent is attentive, they are more likely to act quickly and offer a higher price.

8. Create a Sense of Urgency ⚡💥

Creating a sense of urgency can motivate buyers to make an offer faster—and potentially at a higher price.

Tip:

Use phrases like “Multiple offers expected” or “Don’t miss out!” in your listings and marketing materials.
If you receive any offers, make sure to notify other interested parties so they feel the pressure to submit an offer before it’s too late.

Why it works: When buyers perceive a home as being in high demand, they may be willing to bid more to secure it before someone else does.

9. Work With a Skilled Negotiator 🤝💼

Once you have offers, negotiation is the final step in securing a higher sale price. As an agent, you should be able to handle counteroffers and use your expertise to drive the price up.

Tip:

Be prepared to negotiate on price, contingencies, and closing timelines.
If there are multiple offers, leverage this to negotiate higher terms or better conditions for your client.
Keep the communication clear and professional, ensuring both parties feel heard and respected.

Why it works: A skilled negotiator can help push the price up by finding creative solutions and maintaining control of the negotiation process.

10. Highlight the Investment Potential 💡📈

For buyers looking at properties as investments, emphasizing future appreciation can justify a higher price.

Tip:

Show buyers the potential for future growth, such as an area experiencing development or a home with plenty of room to expand.
Provide information on market trends and future local developments that could increase property values.

Why it works: Buyers who view the home as an investment are more likely to see value in a higher price if they can see a long-term return.

Final Thoughts

Selling a property for more requires a combination of strategy, timing, and presentation. By staging the home properly, pricing it effectively, marketing it widely, and negotiating skillfully, you can help your clients get the highest possible price for their property.

Implement these tips, and watch your properties sell for top dollar, all while building your reputation as an agent who knows how to maximize value.

Have any tips or success stories for selling properties for more? Share your thoughts in the comments below!

How to Sell a Property for More: Tips for Real Estate Agents